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Europe’s largest roadside Digital Screen lights up in Birmingham

2013-04-26

Live today: Europe’s largest roadside Digital Screen lights up in Birmingham

One Outdoor Media, a subsidiary of leading technology brand and Digital signage manufacturer Elonex, will launch its latest large format Digital screen. Situated at Junction 9 of the M6 adjacent to Birmingham Gateway and made up of two panels, Northbound of 35m x 7.2m and Southbound of 30m x 7.2m, it will total 468 square meters of LED making it the largest Digital screen in Europe. With a length of over 65m, the screen is almost the length of a Boeing 747.

Dimensions aside, the screen enjoys an enviable location. Both of its panels will target traffic on arguably the UK’s busiest motorway section at the M5-M6 intersection. It can be seen from surrounding areas including a busy road network, housing, industrial areas and hotels. The screen will not only reach the 6 million residents of the Midlands but will also catch the majority of traffic between UK’s three largest cities - London, Birmingham and Manchester. This equates to a huge viewing demographic and a fortnightly traffic count of 3.44 million, making it one of the most prominent advertising sites in Europe.

As a sign of goodwill and to promote leading local businesses, the M6 Junction 9 screen will also feature community advertisers such as Free Radio- a regional radio station, Adoption in the Black Country- a joint venture between local adoption agencies, Ironbridge Gorge Museum- an industrial heritage organisation and Cure Leukaemia – a charity supported by the Directors of Elonex.

Christian Clayton, Managing Director of One Outdoor Media commented on the news: "We are thrilled to increase our portfolio of displays with this iconic site. We are poised to make a difference in outdoor advertising by leading the European market with large scale format screens to promote the UK & the business within."

Nick Smith, CEO of Elonex said: ‘’This project is part of our 2013/2014 £14m investment into a UK-wide roll-out of large format premium advertising locations in regional cities across the country. Following founding the Screen Saver patent for computer screens in the late 90’s we’re proud to be now using our technology in the Digital Out Of Home Market. The screen carries some unique technology developed in the UK by our dedicated Research & Design team."

The M6 Junction 9 LED screen goes live today (26/04/2013), at 2pm.

One Outdoor Media also owns the 19m high ‘skyscraper’ outdoor screen next to the Manchester Piccadilly station, the tallest display in the country that reaches over 2.8 million commuters and city centre consumers every two weeks. The Ricoh Arena LED screen at the Gateway to Coventry and two 72m2 Digital Screens installed this month at the Glasgow Rangers Football Club are two other iconic advertising sites in the company’s portfolio.

Full One Outdoor Media Site.

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Elonex and Walsall F.C. Announce Digital Billboard Deal

2013-03-11

M6 spectacular digital banner deal agreed with Saddlers - great news for the club and West Midlands business.

"The new digital signage will provide a terrific advertising platform..." Roy Whalley

Elonex have today announced a partnership deal with Walsall F.C..

The arrangement will enable the M6 Spectacular Banner site at Banks’s Stadium to be converted into an LED Screen using the latest technology in a move the Club believe will provide a major stimulus for the Walsall and West Midlands economy.

Saddlers' Commercial Director, Roy Whalley, hailed the link with Elonex as being great news for the club and local area. "We will be working with a Birmingham-based business, the components will be assembled in the West Midlands and installed by local contractors," he said. "The new digital signage will provide a terrific advertising platform, and we shall be offering special rates to companies, organisations and public bodies in the Walsall and West Midlands area to make sure this region benefits from exposure to the 100 million plus annual travellers along this stretch of the M6 Motorway."

Elonex Chief Executive Officer, Nick Smith, expressed his optimism about the joint venture With Walsall FC. "As a Midlands-based company that operates on an International scale, we will bring a great deal of experience and expertise to this project," he added. "This is a superb advertising location, at the hub of the UK’S motorway network, and along with Walsall FC we are going to provide an opportunity for Walsall and the West Midlands to promote itself to a national and international audience.

"It is a very exciting project and the £2m investment that we are making in the signage will be a credit to the Midlands Business Community."

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Elonex Stand at the PLASA 2012 show

2012-09-09

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Worcester Warriors 2012/13

2012-08-15

The new 2012/13 Worcester Warriors team posed for their official team picture on Thursday, August 9th in front of the Elonex Stand. After hearing members of the Warriors Board and Staff speak of their amendments and additions at the Team Media Day, we’re looking forward to a competitive and successful season.

Go Warriors!

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Elonex Partners with Worcestershire County Cricket Club

2012-06-19

Elonex Sport and Worcestershire County Cricket Club (WCCC) recently agreed a five-and-a-half year partnership announcing Elonex Sport as the Official & Exclusive: LED Supplier and LED Advertising Agent.

Elonex Sport replaced the existing scoreboard near the new Graeme Hick Pavilion with a new state-of-the-art 30-square metre Jumbo LED scoreboard. The recent improvement commenced on Sunday, 17th June at the Friends Life t20 (FLt20) match versus Gloucestershire, where Worcestershire won by 47 runs.

The new scoreboard provides an up-to-the minute match day score and could potentially present replays, highlights, statistical information, as well as exceptional sponsorship and advertising opportunities.

This is the first of numerous developments which will take place over the next few seasons at New Road, as the two partners pave the way through this digital revolution. Elonex Sport looks forward to significantly building their relationship with the entire club, including board members, management, coaching and playing staff, as well as increasing involvement in community projects alongside WCCC.

Elonex Sport’s initial investment into WCCC will expand the firm’s investment into Worcestershire County sport to more than £400-thousand for the 2012 season alone.

"We are absolutely delighted to have agreed this partnership arrangement with Worcestershire County Cricket Club,” Richard Everton, Business Development of Elonex Sport, said. “It demonstrates the driving ambition that Elonex Sports possess to be involved in the whole sporting life and community within our home Three Counties and beyond. We are really excited about building our relationship with this famous, forward thinking and picturesque Cricket Club over the next few years.”

WCCC Chief Executive David Leatherdale commented, “We are delighted to be working with Elonex Sport and hope that our new association and introduction of a new LED screen as our primary scoreboard, will over time, allow us to enhance the spectators experience at all forms of cricket, whilst creating additional revenue generating opportunities that not presently available to the Club.

Elonex Sport comes with a wealth of experience in the digital world and we look forward to working with them over the coming years as we continue to develop our New Road ground.”

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Elonex eTouch TV Advert - Xmas 2011

2011-12-09

Introducing the all-new eTouch™

More at your fingertips, and more in your wallet

 the colourful capacitive multi-touch Android™ Tablet, for a breakthrough price, from only £99

 

 

As Seen On TV...

Visit you local Toys R Us to find out more about the eTouch™ Tablet

 

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Elonex Turns on the Lights for Rugby Super League with 5 Year Deal

2011-12-05

LED & CE specialist Elonex has signed a £5 million sponsorship deal with Super League, the UK's premier rugby league competition
The multi-year deal will see Elonex become the official LED supplier to rugby league’s top-flight clubs.

As part of the deal, English -owned Elonex will supply LED Perimeter signage for all televised Super League, Challenge Cup and international matches from the 2012 season onwards. The deal will also see all Super League clubs stadiums fitted with the perimeter signage over the next two years.

Elonex will also sponsor all Super League match officials and look to develop a number of other new technology offerings for the Rugby Football League.
The deal is a major coup for the electronics giant, who have a history of successful links up with sport in the past having sponsored Football, rallying, snooker and rugby union.

Elonex electronic signage has already been seen during all of this season’s Gillette Four Nations games and marks the beginning of an exciting partnership with the RFL.
Speaking after the completion of the deal, Nick Smith, Chief Executive of Elonex said:
“Rugby League is a fast paced, exciting and challenging sport and Elonex is thrilled to become a sponsor of Super League.
“At Elonex, we are always looking for new and innovative ways to promote our brand and products and we believe this mutually beneficial partnership will help us reach a new audience and help our business grow.
“Super League is a superb family orientated game and we look forward to developing a strong relationship with the RFL over the next five years.”

RFL's Commercial Director, said:
"We are delighted that Elonex has decided to sponsor Super League. The introduction of LED advertising will ensure that Super League continues to be innovative and progressive and help us to promote our exciting brand.
“Our flagship competition continues to go from strength to strength and with the support of Elonex we have added an extra dimension.
The deal will also see Elonex have a strong presence at the RFL’s marquee events, such as the Challenge Cup and Grand Final, with interaction zones for rugby league fans.

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Elonex Up In Lights at the Four Nations

2011-11-07

Elonex have been up in lights at the 4 Nations Rugby League games at Wembley and Elland Road this past weekend for 2 great matches between Wales and New Zealand followed by England Vs Australia at Wembley and the final between England and Australia at Elland Road.

 

 

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Elonex Awarded Regional Growth Fund

2011-11-04

As an established brand Elonex has launched some of the world’s most exciting electronic products to a gadget hungry consumer base around the world. Established in 1986, Elonex’s extensive R&D programme has resulted in a varied portfolio of innovative consumer electronics. Elonex holds a bank of over 200 patents some of which are used by Apple, Sony and Samsung. In it’s 25 year history Elonex has launched many world firsts and pushed back the boundaries to make breakthrough consumer technology accessible to everyone.

The Regional Growth Fund award of £2,000,000 will be used towards the construction and operation of a state of the art electronics manufacturing plant in the Coventry area. The impact this will have on the UKs electronics sector will also secure the viability of numerous SME’s that will be invited to join the supply chain to serve Elonex’s new facility.

Stuart Smith the Chairman of Elonex states:

From our understanding and local knowledge of the skills currently under-employed in the Coventry area we believe that the Elonex Manufacturing Plant can address a significant element of employment transition from the public sector to the private sector. The jobs profile requirement in our business plan is broad – and many of the skills that administrative public sector workers have in terms of numeracy, literacy and IT will prove vital in supporting the “blue-chip” retailers that we will be supplying. Equally important are the manufacturing and assembly jobs that will be supported by the Governments apprenticeships schemes – particularly for the under 21 age group who we are keen to employ and develop as IT and electronics engineers of the future.

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Elonex take gold in Superleague Formula in Zolder Superfinal

2011-07-17

Elonex announces its sponsorhip partnership with Superleague Formula and takes gold at the Superfinal in Zolder. Elonex partners with the high octane sport as the sport is a great mix of excitement and style, just like Elonex's products. With a joint aim of providing a fantastic family experience and stylish lifestyle both Superleague Formula and Elonex deliver.

Frederic Vervisch (Luxembourg) has won Superleague Formula's weekend-closing Superfinal at Zolder, triumphing in a thrilling encounter and netting himself a cool €100,000 in the process.

The podium finishers also bagged themselves a 7" eTouch Android Tablet, presented by Elonex CEO, Nick Smith, on the podium. Frederic Vervisch (winner) took home a Gold eTouch, John Martin was presented the silver eTouch and Neel Jani landed a Pink eTouch. By the end of the ceremony all three were fighting over the pink one, which unsurprisingly went down a storm with the girls in the grid lane!

For more information and pictures of the day click here

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