Elonex Turns on the Lights for Rugby Super League with 5 Year Deal
LED & CE specialist Elonex has signed a £5 million sponsorship deal with Super League, the UK's premier rugby league competition
The multi-year deal will see Elonex become the official LED supplier to rugby league’s top-flight clubs.
As part of the deal, English -owned Elonex will supply LED Perimeter signage for all televised Super League, Challenge Cup and international matches from the 2012 season onwards. The deal will also see all Super League clubs stadiums fitted with the perimeter signage over the next two years.
Elonex will also sponsor all Super League match officials and look to develop a number of other new technology offerings for the Rugby Football League.
The deal is a major coup for the electronics giant, who have a history of successful links up with sport in the past having sponsored Football, rallying, snooker and rugby union.
Elonex electronic signage has already been seen during all of this season’s Gillette Four Nations games and marks the beginning of an exciting partnership with the RFL.
Speaking after the completion of the deal, Nick Smith, Chief Executive of Elonex said:
“Rugby League is a fast paced, exciting and challenging sport and Elonex is thrilled to become a sponsor of Super League.
“At Elonex, we are always looking for new and innovative ways to promote our brand and products and we believe this mutually beneficial partnership will help us reach a new audience and help our business grow.
“Super League is a superb family orientated game and we look forward to developing a strong relationship with the RFL over the next five years.”
RFL's Commercial Director, said:
"We are delighted that Elonex has decided to sponsor Super League. The introduction of LED advertising will ensure that Super League continues to be innovative and progressive and help us to promote our exciting brand.
“Our flagship competition continues to go from strength to strength and with the support of Elonex we have added an extra dimension.
The deal will also see Elonex have a strong presence at the RFL’s marquee events, such as the Challenge Cup and Grand Final, with interaction zones for rugby league fans.