Elonex confirmed as Britain's Top Selling Computer Vendor

• Birmingham based Elonex International has been announced as the Britain's top selling Computer Manufacturer. Independent market research, by IDC, confirms that since entering the netbook sector in June 08, Elonex has now joined household names Apple, Sony and Dell as the UK’s most popular choice for IT hardware. Based on third quarter sales, Elonex ranked as;
  
  ::  The UK’s No1 computer vendor based on Q3 shipments
  ::  8th largest manufacturer of Commercial laptops
  ::  9th largest manufacturer of Consumer Laptops
  ::  10th largest manufacturer over the entire Notebook sector
  ::  7th largest manufacturer of Consumer Desktops
                           Source: IDC EMEA PC Tracker - Q3 2008 Final Results
  
  This success has been achieved from a standing start as Elonex only re-entered the Computing Sector in early 2008. The Elonex business model has shifted from solely supplying innovative and convergent Consumer Electronics to now including laptops and desktop computers.
  
  Sam Goult, Marketing Manager at Elonex, attributes this success to the emerging netbook sector, “The Q3 results are superb, particularly as Elonex is a UK company performing well in the UK. Since Elonex kick-started the netbook sector, by launching the milestone £99 Elonex ONE this year, Elonex has gone from strength to strength. Elonex is now very well positioned amongst some of the world’s biggest players in the IT industry.”
  
  The ONE laptop has been a phenomenal success, driving significant change in both the consumer and education sectors. 2008 has been a year of developing the Elonex laptop and desktop business, under the Elonex brand as well as supplying a number of ‘own brand’ products for major high-street retailers. This is combined with a high profile strategic tie up with Carphone Warehouse that has seen the success of Elonex’s ultra portable webbook, which is currently sponsoring the X Factor.
  
  Despite the recent downturn in the global economy and a bleak outlook for UK businesses in the coming months, Elonex has bucked the trend and is experiencing a rare and sustained growth. Fuelled by its forward-looking product portfolio and adaptable business model Elonex is set to continue to strengthen its market share and presence within the global computing market.
  
  Commenting about Elonex’s future Nick Smith, CEO of Elonex, says, “Our continued strategy to provide high quality yet affordable products should see Elonex prosper through the current economic climate. With numerous new and pioneering products planned for launch in 2009, as well as some exciting new partnerships, the future looks very bright for Elonex indeed.”

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