Elonex Launch first M&S own brand laptop

• Marks & Spencer launch first own brand laptop, powered by Elonex
   
  Retail giant Marks & Spencer has partnered with UK firm Elonex to create the high street brand’s first own brand laptop, the 10” webbook. The laptop, a small-sized powerhouse of computing performance has been stylishly designed by M&S and manufactured by Elonex to their renowned quality and environmental standards.
   
  The MSNB-2009 shows the growing trend for small and lightweight laptops, often referred to as netbooks or webbooks, which are used by people with busy lifestyles who want access to the internet and their files without the nuisance of having to carry a cumbersome full size laptop. With the MSNB-2009, Marks & Spencer has injected their typical design flair to create a piece of cutting edge technology with a modern and sophisticated style. Available in Midnight Navy, Shocking Pink and Jet Black, the 10” webbook says as much about its owner as it does about anything else, and is certainly guaranteed to turn heads this Christmas time.
  
  
  Power & Performance
  Boasting an Intel® Atom™ Processor with 1GB of RAM, the MSNB-2009 delivers the ultimate in mobile performance and with a 6 Hour battery life you can keep connected at home, at the office, at the coffee shop or wherever your imagination takes you.
  
  The MSNB-2009 also has a huge 160GB hard drive so you can store loads of music, films and photos. With a Windows operating system it’s great for keeping you entertained, and great for keeping you working. With a PC output (VGA) the MSNB-2009 lets you give a business presentation outputted to an external monitor, TV or projector and keep in touch wirelessly with the office when you’re out in the field.
  
  With a 10 inch screen and weighing in at only 1.3 kilos the MSNB-2009 is designed to be ultra portable so you can take it with you anywhere. A full QWERTY keyboard and 10” WXGA screen resolution means that you can browse the internet without the compromise and compression of some smaller display sizes.
   
  Style & Sophistication
  Deliciously styled and precision crafted, the MSNB-2009 takes a sophisticated approach to mobile computing. With sleek lines, a unique seamless touchpad and a vibrant LED-backlit display, expect a touch of class without compromise.
  The MSNB-2009 comes in three elegant colours to suit your taste. Midnight Navy is as dark as it is luxurious, high-gloss Jet Black is a trendy as it is understated and Shocking Pink is as chic as it is outrageous.
   
  Handbag Computing
  The webbook is part of a new wave of handbag computers designed for the modern woman; powerful enough to pack a punch in the corporate world and portable enough to give you on-demand wireless access to social networking sites. Perfect in pink, the webbook says as much about your style as anything else. With a sophisticated, glittery high-gloss finish you can be sure to turn heads when you slip it out of your handbag when you’re out and about.
   
  Keep up wirelessly with the very latest gossip whether you’re Tweeting or on Facebook, jump on eBay to bag a bargain or catch up with the latest on iPlayer or YouTube. Its 1.3 megapixel webcam lets you stay in touch face to face with friends & family and an integrated memory card reader means you can upload digital photos or videos on the spot.
  
  
  Describing the partnership with Marks & Spencer, Stuart Smith, Chairman of Elonex explains
  “M&S is one of the UK’s most recognisable high street brands and was an unusual but very compelling partnership for Elonex.
  Consumers see laptops, and especially webbooks, as much more of a lifestyle purchase and so teaming up with the nation’s best fashion brand was an unconventional but astute move. Nowadays people don’t just look to computer stores to buy computers. A brand like M&S has built confidence in their customers over the years, who now know they can expect exemplary customer service and a high quality, environmentally friendly product that will enhance their lifestyle.”
   
  M&S Technology Buyer, Steve Hughes continues "We're very excited to introduce these M&S own brand notebooks which we have designed in conjunction with Elonex. M&S has seen a growing trend for smaller and more portable laptops, therefore we have created these fashion-inspired notebooks in bright pink, sultry black and navy blue to offer our customers a great value, high quality and stylish way of working whilst on the move"
   
  Sam Goult, Marketing Manager of Elonex continues “Webbooks have dominated the electronics market over the year, in line with people’s ever growing demand to have instant access to Facebook & Twitter, eMail & eBay, Music & Movies wherever they are. Elonex kick-started the sector with its sub £100 range of laptops and the market has matured to a point where it now has the sleek designer styling of M&S married with the high-tech gadgetry of Elonex.
  Available exclusively at Marks & Spencer for only £279, the 10” webbook is not only stylish and affordable but ideal as a portable laptop for taking out and about. Great for business, perfect for handbag computing and commuting, and an excellent first computer for children and students.
  Elonex expects a high demand for the 10” webbook this Christmas and there’s no doubt lots of people have their fingers crossed that there’ll be one under their tree!”
   
   
  The MSNB-2009 10” laptop is available exclusively instore and online at Marks & Spencer for £279.For more information please contact Sam Goult, Marketing Manager at Elonex at pr@elonex dot com or see http://www.elonex.com/products/marksandspencer/msnb-2009.shtm